Bootstrap Marketing

Whoo!!!
This is not a term which I have coined,, I actually read this concept and really liked the concept.
The recently economic turmoil has been the mother of a loads of startups and scale-ups too.. The term "Bootstrap Marketing" is actually the marketing which new companies should target at. These "new" companies have big dreams but .. are struggling with capitals.. thus comes in a marketing strategy which will take care of all marketing needs from this segment.
Long way to go!! for BootStrap Professionals.