Festive season brings with itself a whole new dimension of marketing strategies. The consumer psychology just looks for the word " Discount" in the deal that they are going to make.
Companies are trying to bring out various possible discounts to attract more and more customers. Thus Discount Marketing has to be a complete new dimension when we devise strategies, whether for sales team, target settings, service marketing or complete rollout plans.
Discount Marketing is crucial as you have to offer a good discount that looks attractive to consumer and also the consumer does not loose their Quality Quotient from your product. Hence, DM (Discount Marketing) strategies have to be a perfect blend of Cost and Trust.
Like in India, Brands like Koutons, Cotton County and few others have established themselves as Discount Brands. In case there is no discount on these brands, the sale might get affected badly. Thus companies have to be cautious while making a decision when they are entering the DM domain.
More on Service Marketing Strategies soon,,,,
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