DOT Marketing

DOT marketing:
Marketeers are real smart lot of people. They will try out ways as how you would improve upon their brand recall. Here's something that gave this word: DOT marketing

" On the Sandwich pack, offered by Indigo airlines, there is a column which mentions "Brain Exercise" There are three questions asked
1. Name all 28 states of India and their capitals?
2. Perform 2456645 X 299875345 (without calculator)?
3. Count the number of DOTS in Indigo Logo

Seeing all these questions, the best you would pick would be the Q3. And just in taking you to Q3, the designers of this branding exercise have been successful. Now you will dig in your eyes into the logo and count and recount that there are 20 DOTS in the logo of Indigo airlines.
But making you count those DOTs provided them the opportunity to leave a mental mark about Indigo : see DOT Marketing

Win-Win Situation: You are happy that you did brain exercise by answering Q3 independently, and the Indigo has been successful in leaving a mental map. Now recall of the brand would be higher!!!!

Isnt it Cool!!!